Thursday, June 17, 2010

Create your own interactive Jackson Pollock

This won 2009 webby award for best website.  Great for Iphone and Ipad as APP.

Monday, June 14, 2010

Polyvore is an amazing Interactive website that could change e commerce advertising.

Polyvore is an amazing website I just found. This is my take on this great site.

Teann Nash - YouCreateItBlog - June 17th 2010 is a fashion oriented interactive design content website that has the potential to create a Teutonic shift in e commerce. Polyvore is entertainment. The website allows users to create an artistic collage masterpieces using images derived strictly from thumbnail images of commercial photos of fashionable products for sale on the web. These whimsical finished collages are like those seen in fashion, women and home design magazines. The beautiful user generated collages are created by browsing through hundreds of thumbnail images grouped by category as design elements.

The website engages the user like gaming but the content they are viewing is all for sale. When something taps into so many characteristics in a large target audience the impact can be a game changer. The target audience is women, girls, and all design oriented people. Polyvore mimics the pleasure the gaming industry taped into with interactive gaming. The pleasure derived from creating art, shopping, designing, sharing the latest trends and scrap-booking all combine in this website. The target audience for this website is huge and corresponds exponentially to ad generated revenue.

Polyvore is an interactive design program that the artist tools are product ad copy.

Most fashion, home design and women’s magazines devote major space to combining diverse fashion trend images on one page creating intriguing collages. The Polyvore site allows the user to create delightful collage art like this. There are few teenage girls that do not have cut out design bulletin board in their room. Women when designing home d├ęcor, wedding or parties create vast folders of design ideas torn from design magazines. This site turns the same pleasure of collecting design ideas into an artist image collage.

As an example a teenage girl might use the background of a Burberry scarf with some hot Prada shoes layer on top with then add the image of a cool guy soccer player in a logo team shirt, topped with image of lady gaga and then add text. Each of these diverse product images if clicked on in the collage link back to the website where the product can be purchased.
Why is this great economic model?

• Taps into the same desires as interactive gaming as entertainment
• Has large target market of design oriented buying customers
• Ad revenue is derived by users searching through thousands of images products for sale that they might never see.
• Ad content revenue is huge.
• The Polyvore website has tremendous viral spread each time a completed collage masterpiece is posted to social media it is watermarked so the Polyvore name is spread as well as the image of the products used as design elements of the collage.
• When anyone hovers their mouse over one of the products images the website where the article can be purchase appears.
• The business model is amazing as participants are actually designing with ad copy.

The above description is my quick take on the great website. June 17 2010

Below is information found on the Web:
About Polyvore from

Polyvore ( is redefining how people around the world experience, create and share fashion on the Internet. Polyvore's easy-to-use virtual styling tool lets people mix and match products from any online store to create their own fashion collections called "sets." The Polyvore community consists of trendsetters, shoppers and aspiring stylists, who create more than 30,000 sets daily and spend an average of 10 minutes on the site per visit. With over 6 million unique visitors and 140 million pageviews per month, Polyvore is the largest fashion community site in the world. Polyvore members also share their creations on blogs and social networking sites like Facebook and Twitter, extending Polyvore's reach by an additional 22 million impressions per month. This viral distribution network fosters the exposure and discovery of new products, brands and styling insights across a large global audience. Located in Silicon Valley, Polyvore is backed by leading venture capital firms Benchmark Capital and Matrix Partners and consists of technology industry veterans from Google and Yahoo.

Pasha Sadri Founded in 2007, Polyvore has garnered $8.1 million in funding from Benchmark Capital, Harrison Metal and Matrix Partners. It is based in Silicon Valley.

MOUNTAIN VIEW, CA--(Marketwire - February 22, 2010) - Polyvore, the leading fashion and social shopping platform, today announced the addition of Sukhinder Singh Cassidy as Chief Executive Officer. Ms. Singh Cassidy will join Polyvore on March 1, from Accel Partners where she served as CEO-in-residence. From 2003 to 2009, Ms. Singh Cassidy held a variety of executive leadership roles at Google including President of its Asia-Pacific & Latin American Operations. Ms. Singh Cassidy brings over 14 years of experience in media and technology to further accelerate Polyvore's growth in the fashion and social shopping space.

CEO Sukhinder Singh Cassidy announces Head of Marketing Communications and Public Affairs; Today I'm delighted to share with you a new addition to the Polyvore team - Jennifer Yuille, who will be joining us as Head of Marketing Communications and Public Affairs, effective June 21, 2010. Jennifer's incredible track record in consumer media makes her an ideal choice to help drive Polyvore's awareness and growth as the leading global fashion community site on the web. We're looking forward to having her join our management team here.Below you can find more details regarding Jennifer's appointment to Polyvore. We wanted to reach out to you personally to let you know about this development ahead of time; please don't hesitate to contact me or Jennifer ( if you have any further questions about her role or the company.